Many business signs here in KSA go overboard with the use of "VIP" in trying to attract discerning customers. I've circled the VIP in orange on these photos so you can spot it more easily.
It doesn't really seem to matter what type of business it is, whatever they offer is definitely for VIP's.
This business sign has "VIP" all along the top and the bottom, as well as a bigger "VIP."
The above "VIP" sign is for a men's day spa.
This "VIP" Turkey Saloon is not for VIP turkeys, and it's not a saloon either. It's a barber shop.
Another "VIP" barber shop. VIP is usually plastered on shops that sell hookahs and other businesses that cater to men mostly. I guess male customers like that...