Jeddah Signs: GBS

In the Arabic language, there are no sounds of "P" or "V" so many Saudis have trouble pronouncing these sounds in English.  For example, "Pepsi" is commonly heard as "Bebsi"  and "love" is pronounced as "luff."  So many times I see signs or menus written in English that are spelled phonetically according to how Arabs pronounce the words.  This business sells GPS devices and the sign says "GBS."