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Saturday, November 15, 2014

Saudi Arabia: Product Packaging Geared for Girls


Fulla is the name of the Muslim version of the Barbie doll.  And just like Barbie's image is used to market many other products, so is Fulla's.  Above we have Fulla endorsed milk chocolate eggs and below are Fulla cupcakes.


4 comments:

  1. I guess just as the egg notion pretty much transcended Easter here and is now available through the year, it's also transcended cultural tradition. The chocolate or strawberry filled cup is something different though.

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    Replies
    1. Yes, William - I guess it's not just for Easter anymore!

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  2. Just noticed one Fulla is in hijab and one isn't

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    1. I noticed that too! I'm not sure if they are supposed to be "young" girls who aren't required to cover their hair or if they are just modern young women who don't necessarily cover their hair...

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