Many businesses in Jeddah make use of the term "VIP" on their signs and windows. The first picture shows the sign for a men's barber shop. Practically every barber shop in Jeddah has "VIP" written somewhere on their shop.
Here are some more examples of "VIP" businesses in Jeddah - above is a hookah shop that has a big "VIP" right on the door. Like barber shops, most hookah shops also display "VIP" somewhere on their shops.
The coffee shop above has capitalizd on the VIP phenomenon too. The problem is that the term "VIP" has lost its meaning here in Saudi Arabia, as so many businesses use it in their advertising and signs.
I have no idea what type of VIP business is in the above photo, however below is yet another hookah shop (red sign) that has turned the "P" in "VIP" into a hookah. Clever.
1 comment:
Yes, I can see it becoming completely meaningless when everyone uses it.
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