Many of the salon/spas for women in Jeddah are housed in private villas in residential areas. Men are not allowed inside. There are many of these spas all over the city, offering the usual salon services like haircuts, mani/pedis, waxing, and massages. Physical beauty is very important for Saudi women, as it is for women everywhere. But in this country, first impressions and physical attraction are probably even more crucial since opportunities for men and women meeting are very limited due to society's strict gender segregation. So beauty is a key factor for a man looking for wife in this culture since dating is not generally accepted. Salon/spas do a thriving business here in Jeddah.